Hire Local SEO Experts

Connect with Local SEO Experts from Latin America. Skilled in location targeting, GMB optimization, and geo-ranking strategies with setup in 21 days.

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Hire Remote Local SEO Experts

Emilio Torres
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9 years of experience
Full-Time

Emilio is a marketing strategist translating creative ideas into real business value.

Skills
  • Go-To-Market Strategy
  • Campaign Execution
  • Brand Development
  • Market Analysis
  • Growth Tactics
Pamela Giménez
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11 years of experience
Part-Time

Pamela is a marketing expert focused on building brand trust through clear messaging.

Skills
  • Brand Voice Development
  • Content Creation
  • Social Campaigns
  • Engagement Strategies
  • Analytics Review
Katherine Valdés
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9 years of experience
Part-Time

Katherine is a marketing mind creating messages that connect with target audiences.

Skills
  • Persona Development
  • Campaign Strategy
  • Performance Reports
  • Customer Journeys
  • Social Advertising
Iván Mera
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5 years of experience
Full-Time

Iván is a marketing expert driving campaigns with data, research, and creativity.

Skills
  • Market Positioning
  • Inbound Campaigns
  • SEO & SEM
  • Brand Messaging
  • Lead Generation
Adriana Salcedo
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14 years of experience
Part-Time

Adriana excels in digital marketing with innovative strategies and a keen analytical mind.

Skills
  • Email Marketing
  • Content Strategy
  • Google Ads
  • Social Media
  • SEO
Hugo Ramírez
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11 years of experience
Full-Time

Hugo is a marketing strategist who crafts narratives that support long-term brand growth.

Skills
  • Brand Storytelling
  • Team Leadership
  • Campaign Execution
  • Creative Direction
  • Content Strategy
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Testimonials

"Over the course of 2024, we successfully hired 9 exceptional team members through Lupa, spanning mid-level to senior roles. The quality of talent has been outstanding, and we’ve been able to achieve payroll cost savings while bringing great professionals onto our team. We're very happy with the consultation and attention they've provided us."

RaeAnn Daly
Vice President of Customer Success, Blazeo

“We needed to scale a new team quickly - with top talent. Lupa helped us build a great process, delivered great candidates quickly, and had impeccable service”

Phillip Gutheim
Head of Product, Rappi Bank

“With Lupa, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”

Dan Berzansky
CEO, Oneteam 360

Local SEO Experts Skills

Local SEO skills that improve visibility in target geographic markets

Google Business Profile

Optimize and manage local listings across locations.

Citation Building

List and sync businesses on high-authority directories.

Local Keyword Targeting

Research terms with local and intent relevance.

Review Management

Improve visibility through review response strategies.

Local Link Building

Secure backlinks from regionally relevant sources.

Map Pack Optimization

Boost rankings in Google’s local 3-pack results.

Local SEO Experts Soft Skills

Local presence and listing accuracy that boost regional search visibility

Process Discipline

Manage listings, reviews, and citations methodically.

Problem Solving

Address ranking drops or data inconsistencies quickly.

Communication

Keep local clients informed of changes and results.

Attention to Detail

Ensure consistent info across all local platforms.

Adaptability

Respond to changes in local search algorithms.

Independence

Operate efficiently with minimal day-to-day oversight.

How to Hire Local SEO Experts with Lupa

Dominate local search rankings with SEO specialists. Work with vetted talent via our Remote Recruiting Company, scale operations using IT Latam Staffing, or build internal capability via RPO support.

Day 1
Aligning Roles to Your Business Needs

Together, we'll create a precise hiring plan, defining your ideal candidate profile, team needs, compensation and cultural fit.

Day 2
Targeted Search

Our tech-enabled search scans thousands of candidates across LatAm, both active and passive. We leverage advanced tools and regional expertise to build a comprehensive talent pool.

Day 3 & 4
Evaluation

We carefully assess 30+ candidates with proven track records. Our rigorous evaluation ensures each professional brings relevant experience from industry-leading companies, aligned to your needs.

Day 5
Shortlist Delivery

Receive a curated selection of 3-4 top candidates with comprehensive profiles. Each includes proven background, key achievements, and expectations—enabling informed hiring decisions.

Day 6 and beyond
Client interviews

Top candidates ready for your assessment. We handle interview logistics and feedback collection—ensuring smooth evaluation. Not fully convinced? We iterate until you find the perfect fit.

Ongoing Support
Post Selection

We manage contracting, onboarding, and payment to your team seamlessly. Our partnership extends beyond hiring—providing retention support and strategic guidance for the long-term growth of your LatAm team.

How to Write an Effective Job Post to Hire Local SEO Experts

This is an example job post, including a sample salary expectation. Customize it to better suit your needs, budget, and attract top candidates.

Recommended Titles

  • Local SEO Specialist
  • Geo SEO Expert
  • Local Search Optimizer
  • SEO Analyst – Local
  • Maps & Listings SEO Expert
  • Regional SEO Consultant

Role Overview

  • Tech Stack: Skilled in GMB, local citation tools, SEO platforms, and analytics.
  • Project Scope: Improve local rankings and presence across search and maps.
  • Team Size: Collaborate with marketing and SEO teams (3–5).

Role Requirements

  • Years of Experience: 2–4 years in local SEO or geotargeted campaigns.
  • Core Skills: Citation management, GMB optimization, local keyword research.
  • Must-Have Technologies: Moz Local, BrightLocal, Google My Business, SEMrush.

Role Benefits

  • Salary Range: $60,000 – $110,000 based on competitive local reach.
  • Remote Options: Remote with coordination across business networks.
  • Growth Opportunities: Lead geo-targeted SEO strategies for multi-region brands.

Do

  • Mention GMB optimization, local citations, and review strategy
  • List tools like BrightLocal, Whitespark, and GA4
  • Include local link-building and geo-targeted keywords
  • Highlight success in driving regional search visibility
  • Use geo-aware, traffic-driven SEO language

Don't

  • Don’t confuse with general SEO—focus on local ranking factors
  • Avoid skipping GMB optimization and local citations
  • Don’t post without geolocation, review, or map pack strategy
  • Refrain from generic SEO jargon without specificity
  • Don’t ignore tools like BrightLocal or manual outreach tactics

Top Local SEO Expert Interview Questions

What to ask Local SEO Experts about ranking tactics

How do you approach a local SEO audit?

Expect checks on NAP consistency, GMB profiles, local citations, schema markup, and on-page optimization for location keywords.

What tools do you use for local SEO strategy?

Expect BrightLocal, Moz Local, GMB insights, Whitespark, and local SERP analysis via manual search emulation.

How do you improve Google Business Profile rankings?

Expect review management, accurate categories, photo updates, Q&A engagement, and local post publishing.

How do you build high-quality local backlinks?

They should explain local sponsorships, directories, partnerships, PR outreach, and niche-specific citation building.

What KPIs do you use to track local SEO performance?

Expect GMB actions, local pack rankings, website traffic from local queries, and call or direction request volume.

How do you troubleshoot a sudden drop in local rankings?

Expect citation audits, competitor tracking, GMB changes, and local link quality checks.

Describe a time you ranked a business in a competitive local market.

Expect detailed local strategy including content localization, review generation, and map pack optimization.

What do you do when local NAP citations are inconsistent?

Expect structured cleanup using tools like BrightLocal or manual outreach for correction.

How do you improve click-through rates in local listings?

Expect photo optimization, review generation strategies, and compelling business descriptions.

How do you handle service area businesses in local SEO?

Expect page structure optimization, GMB tweaks, and tailored local schema implementation.

Tell me about a time you helped a business improve its local presence.

Expect listing optimization, citation audits, and map ranking improvements.

How do you handle inconsistencies in NAP data across directories?

Expect tracking tools, update workflows, and prioritization rationale.

Describe a situation where reviews impacted local performance.

Expect review strategy, response tactics, and sentiment tracking.

What’s your approach when a location suddenly drops from local packs?

Expect GMB audit, competitor check, and indexation troubleshooting.

How do you communicate local SEO value to small business owners?

Look for simplified visuals, business outcomes, and performance tracking.

  • Fails to optimize GMB/GBP profiles thoroughly
  • Neglects local citations or NAP consistency
  • Overpromises local traffic gains
  • Ignores local backlink opportunities
  • Poor handling of multi-location SEO

LatAm Talent: A Smart Recruiting Solution

High-Performing Talent, Cost-Effective Rates

Top LatAm tech professionals at up to 80% lower rates — premium skills, unbeatable savings

Zero Time Zone Barriers, Efficient Collaboration

Aligned time zones enable seamless collaboration, efficiency and faster project deliveries

Vibrant Tech Culture, World-Class Tech Skills

World-class training and a dynamic tech scene fuel LatAm’s exceptional talent pool

Our All-in-One Hiring Solutions

End-to-end remote talent solutions, from recruitment to payroll. Country-compliant throughout LatAm.

Recruiting

Our recruiting team delivers pre-vetted candidates within a week. Not the perfect match? We iterate until you're satisfied. You control hiring and contracts, while we provide guidance.

Staffing

Our recruiters deliver pre-vetted remote talent in a week. You select the perfect candidate, we manage onboarding, contracts, and ongoing payroll seamlessly.

RPO

Our RPO services deliver flexible talent solutions. From targeted support to full-cycle recruitment, we adapt and scale to meet your hiring goals while you focus on strategic growth.

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