Hire Email Marketers

How do you respond to a drop in email open rates?

Expect subject line testing, sender domain health checks, and segmentation strategy updates.

Describe a time a campaign failed to drive engagement.

Expect audit of design, CTAs, timing, and list hygiene improvements.

What do you do if emails start landing in spam folders?

Look for authentication updates (SPF, DKIM), blacklist checks, and warming strategies.

How do you manage high unsubscribe rates post-campaign?

Expect evaluation of messaging tone, frequency, and audience fit refinement.

What’s your process for A/B testing subject lines or CTAs?

Expect statistical significance planning, version isolation, and post-send analysis.

Tell me about a campaign where open rates dropped unexpectedly.

Expect list segmentation analysis, subject line testing, and send-time optimization.

How do you manage multiple audience personas in email strategy?

Look for personalization, drip segmentation, and automation skills.

Describe how you handled a high unsubscribe rate on a new sequence.

Expect feedback evaluation, message tweaking, and A/B testing use.

What’s your response when marketing leadership changes direction mid-campaign?

Expect rebriefing steps, rapid adjustments, and data-informed pivots.

How do you balance brand voice with performance in email copy?

Expect iterative testing, tone calibration, and alignment with user intent.

• Poor segmentation and targeting strategy
• Fails to A/B test subject lines or content
• Neglects deliverability and sender reputation
• Weak copywriting and CTA clarity
• Overuse of generic templates or spammy tactics