Hire Google Ads Experts
Source Google Ads Experts in Latin America with Lupa. Skilled in campaign structure, A/B testing, and ROI optimization—live with your team in 21 days.
Hire Remote Google Ads Experts
Tatiana is a marketing professional crafting strategies with creativity and clarity.
- Campaign Execution
- Content Strategy
- Audience Engagement
- Market Research
- Brand Messaging
Camila is a marketing strategist balancing creativity with analytical marketing execution.
- Go-to-Market Strategy
- Content & Social Planning
- Customer Funnels
- Marketing Analytics
- Brand Voice Development
Braulio is a marketing mind crafting meaningful campaigns through deep research.
- Audience Research
- Messaging Strategy
- Campaign Planning
- Performance Analysis
- Brand Storytelling
Mónica is a marketing expert blending performance data with creative execution.
- Campaign Planning
- Growth Strategy
- Content Execution
- Market Research
- Performance Review
Darwin is a marketer shaping strategies that connect performance with brand identity.
- Digital Strategy
- Conversion Optimization
- Ad Campaigns
- Market Research
- Customer Segmentation
Adriana is a marketing leader crafting narratives that inspire and drive results.
- Brand Strategy
- Marketing Leadership
- Campaign Management
- Content Planning
- Team Coaching
Fernanda is a marketing professional combining creativity with consistent brand messaging.
- Content Marketing
- Social Media Strategy
- SEO Optimization
- Influencer Campaigns
- Engagement Tracking
"Over the course of 2024, we successfully hired 9 exceptional team members through Lupa, spanning mid-level to senior roles. The quality of talent has been outstanding, and we’ve been able to achieve payroll cost savings while bringing great professionals onto our team. We're very happy with the consultation and attention they've provided us."
“We needed to scale a new team quickly - with top talent. Lupa helped us build a great process, delivered great candidates quickly, and had impeccable service”
“With Lupa, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”
Lupa's Proven Process
Together, we'll create a precise hiring plan, defining your ideal candidate profile, team needs, compensation and cultural fit.
Our tech-enabled search scans thousands of candidates across LatAm, both active and passive. We leverage advanced tools and regional expertise to build a comprehensive talent pool.
We carefully assess 30+ candidates with proven track records. Our rigorous evaluation ensures each professional brings relevant experience from industry-leading companies, aligned to your needs.
Receive a curated selection of 3-4 top candidates with comprehensive profiles. Each includes proven background, key achievements, and expectations—enabling informed hiring decisions.
Reviews
"Over the course of 2024, we successfully hired 9 exceptional team members through Lupa, spanning mid-level to senior roles. The quality of talent has been outstanding, and we’ve been able to achieve payroll cost savings while bringing great professionals onto our team. We're very happy with the consultation and attention they've provided us."
“We needed to scale a new team quickly - with top talent. Lupa helped us build a great process, delivered great candidates quickly, and had impeccable service”
“With Lupa, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”
“We scaled our first tech team at record speed with Lupa. We couldn’t be happier with the service and the candidates we were sent.”
"Recruiting used to be a challenge, but Lupa transformed everything. Their professional, agile team delivers top-quality candidates, understands our needs, and provides exceptional personalized service. Highly recommended!"
“Lupa has become more than just a provider; it’s a true ally for Pirani in recruitment processes. The team is always available to support and deliver the best service. Additionally, I believe they offer highly competitive rates and service within the market.”
"Highly professional, patient with our changes, and always maintaining clear communication with candidates. We look forward to continuing to work with you on all our future roles."
“Lupa has been an exceptional partner this year, deeply committed to understanding our unique needs and staying flexible to support us. We're excited to continue our collaboration into 2025.”
"What I love about Lupa is their approach to sharing small, carefully selected batches of candidates. They focus on sending only the three most qualified individuals, which has already helped us successfully fill 7 roles.”
"We hired 2 of our key initial developers with Lupa. The consultation was very helpful, the candidates were great and the process has been super fluid. We're already planning to do our next batch of hiring with Lupa. 5 stars."
"Working with Lupa for LatAm hiring has been fantastic. They found us a highly skilled candidate at a better rate than our previous staffing company. The fit is perfect, and we’re excited to collaborate on more roles."
"We compared Lupa with another LatAm headhunter we found through Google, and Lupa delivered a far superior experience. Their consultative approach stood out, and the quality of their candidates was superior. I've hired through Lupa for both of my companies and look forward to building more of my LatAm team with their support."
“We’ve worked with Lupa on multiple roles, and they’ve delivered time and again. From sourcing an incredible Senior FullStack Developer to supporting our broader hiring needs, their team has been proactive, kind, and incredibly easy to work with. It really feels like we’ve gained a trusted partner in hiring.”
Working with Lupa was a great experience. We struggled to find software engineers with a specific skill set in the US, but Lupa helped us refine the role and articulate our needs. Their strategic approach made all the difference in finding the right person. Highly recommend!
Lupa goes beyond typical headhunters. They helped me craft the role, refine the interview process, and even navigate international payroll. I felt truly supported—and I’m thrilled with the person I hired. What stood out most was their responsiveness and the thoughtful, consultative approach they brought.
Google Ads Experts Soft Skills
Analytical Rigor
Monitor performance and tune bids with precision.
Focus
Work in detail across keywords, copy, and targeting.
Adaptability
React fast to changes in competition or performance.
Communication
Present insights to clients or team in business terms.
Responsiveness
Optimize campaigns in real time based on trends.
Collaboration
Align paid efforts with CRO, SEO, and brand teams.
Google Ads Experts Skills
Campaign Structuring
Set up smart account hierarchies and targeting.
Keyword Research
Find high-intent keywords with CPC and volume balance.
Conversion Tracking
Implement tags and goals for full-funnel insights.
A/B Ad Testing
Run tests to optimize CTR and cost-per-click.
Bid Strategy
Adjust manual and automated bids to meet ROAS goals.
Ad Extensions
Use sitelinks, callouts, and structured snippets effectively.
How to Write an Effective Job Post to Hire Google Ads Experts
Recommended Titles
- PPC Specialist
- Google Ads Strategist
- SEM Manager
- Paid Search Expert
- AdWords Campaign Manager
- Performance Marketing Specialist
Role Overview
- Tech Stack: Proficient in Google Ads, Analytics, and conversion tracking platforms.
- Project Scope: Plan, execute, and optimize PPC campaigns across channels.
- Team Size: Collaborate with marketing and analytics teams (3–5).
Role Requirements
- Years of Experience: 2–4 years managing mid-to-large Google Ads accounts.
- Core Skills: Keyword research, bid strategies, performance analysis.
- Must-Have Technologies: Google Ads, Analytics, Tag Manager, SEMrush.
Role Benefits
- Salary Range: $70,000 – $130,000 based on campaign scale.
- Remote Options: Fully remote with weekly campaign syncs.
- Growth Opportunities: Scale PPC investments and optimize ROI.
Do
- Include deep knowledge of Google Ads platform and bidding models
- Mention campaign creation, testing, and optimization
- List success in managing budgets and conversion goals
- Highlight ROAS improvement and search/display mastery
- Use performance-driven ad platform language
Don't
- Don’t confuse with general marketers—focus on paid strategy
- Avoid skipping budgets, bid models, or account structures
- Don’t post without campaign KPIs like ROAS or CPA
- Refrain from listing tools without optimization context
- Don’t ignore A/B testing or ad copy variations
Top Google Ads Expert Interview Questions
Key questions for hiring Google Ads Experts
What’s your process for building and optimizing PPC campaigns?
Expect research, keyword segmentation, match types, ad copywriting, and continuous bid optimization.
How do you structure campaigns for scale and clarity?
Look for account hygiene, naming conventions, thematic ad groups, and budget allocation by ROI.
What’s your experience with conversion tracking setup?
Expect discussion of GA4, Tag Manager, custom goals, enhanced conversions, and debugging techniques.
How do you stay up to date with platform changes?
Look for newsletters, Google Skillshop, beta features testing, and ongoing experimentation.
Describe a campaign that significantly improved ROI.
They should share baseline data, optimization levers used, and measurable impact over time.
How do you fix a sudden drop in ad performance?
Expect audits of budget caps, competition shifts, audience overlap, and tracking issues.
Describe a time you turned around a poorly performing account.
Expect campaign restructuring, negative keyword expansion, and optimized bidding strategies.
What do you do when a high-CTR ad has a poor conversion rate?
Look for landing page review, audience mismatch analysis, and intent-based re-targeting.
How do you handle client pressure for quick results?
Expect expectation setting, fast feedback loops, and early wins through branded campaigns.
What’s your approach to budget reallocation across campaigns?
Expect performance prioritization, marginal ROI analysis, and phased testing.
Tell me about a campaign that failed to meet KPIs—how did you respond?
Expect diagnosis, bid strategy refinement, and creative optimization.
How do you educate non-technical clients about campaign performance?
Look for dashboard use, simplified reporting, and analogy-based communication.
Describe a time when ad disapprovals disrupted your timeline.
Expect compliance navigation, creative alternatives, and proactive planning.
What’s your strategy when CPCs spike unexpectedly?
Expect audience review, negative keyword expansion, and bidding adjustment.
How do you manage cross-channel attribution issues?
Expect model comparison, UTM tracking, and stakeholder alignment.
- Over-automation without oversight
- Poor account structure or keyword grouping
- Fails to manage negative keywords effectively
- Weak attribution and conversion tracking
- Minimal testing or campaign iteration
Build elite teams in record time, full setup in 21 days or less.
Book a Free ConsultationWhy We Stand Out From Other Recruiting Firms
From search to hire, our process is designed to secure the perfect talent for your team
Local Expertise
Tap into our knowledge of the LatAm market to secure the best talent at competitive, local rates. We know where to look, who to hire, and how to meet your needs precisely.
Direct Control
Retain complete control over your hiring process. With our strategic insights, you’ll know exactly where to find top talent, who to hire, and what to offer for a perfect match.
Seamless Compliance
We manage contracts, tax laws, and labor regulations, offering a worry-free recruitment experience tailored to your business needs, free of hidden costs and surprises.
Lupa will help you hire top talent in Latin America.
Book a Free Consultation
Top Google Ads Expert Interview Questions
Key questions for hiring Google Ads Experts
What’s your process for building and optimizing PPC campaigns?
Expect research, keyword segmentation, match types, ad copywriting, and continuous bid optimization.
How do you structure campaigns for scale and clarity?
Look for account hygiene, naming conventions, thematic ad groups, and budget allocation by ROI.
What’s your experience with conversion tracking setup?
Expect discussion of GA4, Tag Manager, custom goals, enhanced conversions, and debugging techniques.
How do you stay up to date with platform changes?
Look for newsletters, Google Skillshop, beta features testing, and ongoing experimentation.
Describe a campaign that significantly improved ROI.
They should share baseline data, optimization levers used, and measurable impact over time.
How do you fix a sudden drop in ad performance?
Expect audits of budget caps, competition shifts, audience overlap, and tracking issues.
Describe a time you turned around a poorly performing account.
Expect campaign restructuring, negative keyword expansion, and optimized bidding strategies.
What do you do when a high-CTR ad has a poor conversion rate?
Look for landing page review, audience mismatch analysis, and intent-based re-targeting.
How do you handle client pressure for quick results?
Expect expectation setting, fast feedback loops, and early wins through branded campaigns.
What’s your approach to budget reallocation across campaigns?
Expect performance prioritization, marginal ROI analysis, and phased testing.
Tell me about a campaign that failed to meet KPIs—how did you respond?
Expect diagnosis, bid strategy refinement, and creative optimization.
How do you educate non-technical clients about campaign performance?
Look for dashboard use, simplified reporting, and analogy-based communication.
Describe a time when ad disapprovals disrupted your timeline.
Expect compliance navigation, creative alternatives, and proactive planning.
What’s your strategy when CPCs spike unexpectedly?
Expect audience review, negative keyword expansion, and bidding adjustment.
How do you manage cross-channel attribution issues?
Expect model comparison, UTM tracking, and stakeholder alignment.
- Over-automation without oversight
- Poor account structure or keyword grouping
- Fails to manage negative keywords effectively
- Weak attribution and conversion tracking
- Minimal testing or campaign iteration
