Hire Google Ads Experts
Source Google Ads Experts in Latin America with Lupa. Skilled in campaign structure, A/B testing, and ROI optimization—live with your team in 21 days.
Hire Remote Google Ads Experts
Camilo is a Marketing specialist who supports brand growth through creative strategies.
- Market Research
- Brand Strategy
- Campaign Execution
- Content Planning
- Team Collaboration
Katherine is a marketing mind creating messages that connect with target audiences.
- Persona Development
- Campaign Strategy
- Performance Reports
- Customer Journeys
- Social Advertising
Fabiola is a marketing professional crafting messages with clarity and purpose.
- Marketing Strategy
- Copywriting
- Audience Research
- Campaign Execution
- Social Media
Fernanda is a dynamic digital marketing expert known for her innovative strategies.
- Social Media
- Email Marketing
- SEO
- Content Strategy
- Google Ads
Camila is a marketing strategist balancing creativity with analytical marketing execution.
- Go-to-Market Strategy
- Content & Social Planning
- Customer Funnels
- Marketing Analytics
- Brand Voice Development
"Over the course of 2024, we successfully hired 9 exceptional team members through Lupa, spanning mid-level to senior roles. The quality of talent has been outstanding, and we’ve been able to achieve payroll cost savings while bringing great professionals onto our team. We're very happy with the consultation and attention they've provided us."
“We needed to scale a new team quickly - with top talent. Lupa helped us build a great process, delivered great candidates quickly, and had impeccable service”
“With Lupa, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”
Google Ads Experts Skills
Campaign Structuring
Set up smart account hierarchies and targeting.
Keyword Research
Find high-intent keywords with CPC and volume balance.
Conversion Tracking
Implement tags and goals for full-funnel insights.
A/B Ad Testing
Run tests to optimize CTR and cost-per-click.
Bid Strategy
Adjust manual and automated bids to meet ROAS goals.
Ad Extensions
Use sitelinks, callouts, and structured snippets effectively.
Google Ads Experts Soft Skills
Analytical Rigor
Monitor performance and tune bids with precision.
Focus
Work in detail across keywords, copy, and targeting.
Adaptability
React fast to changes in competition or performance.
Communication
Present insights to clients or team in business terms.
Responsiveness
Optimize campaigns in real time based on trends.
Collaboration
Align paid efforts with CRO, SEO, and brand teams.
How to Hire Google Ads Experts with Lupa
Optimize paid campaigns with expert Google Ads talent. Hire through our Latam Tech Recruiting, scale fast with Remote Staffing Agency, or build teams using our RPO services.
Together, we'll create a precise hiring plan, defining your ideal candidate profile, team needs, compensation and cultural fit.
Our tech-enabled search scans thousands of candidates across LatAm, both active and passive. We leverage advanced tools and regional expertise to build a comprehensive talent pool.
We carefully assess 30+ candidates with proven track records. Our rigorous evaluation ensures each professional brings relevant experience from industry-leading companies, aligned to your needs.
Receive a curated selection of 3-4 top candidates with comprehensive profiles. Each includes proven background, key achievements, and expectations—enabling informed hiring decisions.
Top candidates ready for your assessment. We handle interview logistics and feedback collection—ensuring smooth evaluation. Not fully convinced? We iterate until you find the perfect fit.
We manage contracting, onboarding, and payment to your team seamlessly. Our partnership extends beyond hiring—providing retention support and strategic guidance for the long-term growth of your LatAm team.
How to Write an Effective Job Post to Hire Google Ads Experts
Recommended Titles
- PPC Specialist
- Google Ads Strategist
- SEM Manager
- Paid Search Expert
- AdWords Campaign Manager
- Performance Marketing Specialist
Role Overview
- Tech Stack: Proficient in Google Ads, Analytics, and conversion tracking platforms.
- Project Scope: Plan, execute, and optimize PPC campaigns across channels.
- Team Size: Collaborate with marketing and analytics teams (3–5).
Role Requirements
- Years of Experience: 2–4 years managing mid-to-large Google Ads accounts.
- Core Skills: Keyword research, bid strategies, performance analysis.
- Must-Have Technologies: Google Ads, Analytics, Tag Manager, SEMrush.
Role Benefits
- Salary Range: $70,000 – $130,000 based on campaign scale.
- Remote Options: Fully remote with weekly campaign syncs.
- Growth Opportunities: Scale PPC investments and optimize ROI.
Do
- Include deep knowledge of Google Ads platform and bidding models
- Mention campaign creation, testing, and optimization
- List success in managing budgets and conversion goals
- Highlight ROAS improvement and search/display mastery
- Use performance-driven ad platform language
Don't
- Don’t confuse with general marketers—focus on paid strategy
- Avoid skipping budgets, bid models, or account structures
- Don’t post without campaign KPIs like ROAS or CPA
- Refrain from listing tools without optimization context
- Don’t ignore A/B testing or ad copy variations
Top Google Ads Expert Interview Questions
Key questions for hiring Google Ads Experts
What’s your process for building and optimizing PPC campaigns?
Expect research, keyword segmentation, match types, ad copywriting, and continuous bid optimization.
How do you structure campaigns for scale and clarity?
Look for account hygiene, naming conventions, thematic ad groups, and budget allocation by ROI.
What’s your experience with conversion tracking setup?
Expect discussion of GA4, Tag Manager, custom goals, enhanced conversions, and debugging techniques.
How do you stay up to date with platform changes?
Look for newsletters, Google Skillshop, beta features testing, and ongoing experimentation.
Describe a campaign that significantly improved ROI.
They should share baseline data, optimization levers used, and measurable impact over time.
How do you fix a sudden drop in ad performance?
Expect audits of budget caps, competition shifts, audience overlap, and tracking issues.
Describe a time you turned around a poorly performing account.
Expect campaign restructuring, negative keyword expansion, and optimized bidding strategies.
What do you do when a high-CTR ad has a poor conversion rate?
Look for landing page review, audience mismatch analysis, and intent-based re-targeting.
How do you handle client pressure for quick results?
Expect expectation setting, fast feedback loops, and early wins through branded campaigns.
What’s your approach to budget reallocation across campaigns?
Expect performance prioritization, marginal ROI analysis, and phased testing.
Tell me about a campaign that failed to meet KPIs—how did you respond?
Expect diagnosis, bid strategy refinement, and creative optimization.
How do you educate non-technical clients about campaign performance?
Look for dashboard use, simplified reporting, and analogy-based communication.
Describe a time when ad disapprovals disrupted your timeline.
Expect compliance navigation, creative alternatives, and proactive planning.
What’s your strategy when CPCs spike unexpectedly?
Expect audience review, negative keyword expansion, and bidding adjustment.
How do you manage cross-channel attribution issues?
Expect model comparison, UTM tracking, and stakeholder alignment.
- Over-automation without oversight
- Poor account structure or keyword grouping
- Fails to manage negative keywords effectively
- Weak attribution and conversion tracking
- Minimal testing or campaign iteration
Build elite teams in record time, full setup in 21 days or less.
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