Hire PPC Experts
Tap into PPC Experts from Latin America. Skilled in campaign scaling, bid strategy, and performance tracking with remote team setup in just 21 days.
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Hire Remote PPC Experts
Pamela is a marketing expert aligning storytelling with performance and growth.
- Campaign Planning
- Content Strategy
- Market Research
- Performance Review
- Social Media Management
Carla is a marketing strategist driving brand visibility through creative campaigns.
- Digital Campaigns
- Social Media Strategy
- Content Creation
- Brand Voice Development
- Market Trends
Adriana is a marketing leader crafting narratives that inspire and drive results.
- Brand Strategy
- Marketing Leadership
- Campaign Management
- Content Planning
- Team Coaching
Nicolás is a marketing strategist who builds campaigns fueled by data and creativity.
- Content Strategy
- Brand Development
- Market Analysis
- Audience Research
- Campaign Design
Ricardo is a Marketing expert developing campaigns that align with audience needs.
- Marketing Strategy
- Audience Research
- Performance Marketing
- Campaign Optimization
- Team Collaboration
Tatiana is a marketing professional crafting strategies with creativity and clarity.
- Campaign Execution
- Content Strategy
- Audience Engagement
- Market Research
- Brand Messaging
Camilo is a Marketing specialist who supports brand growth through creative strategies.
- Market Research
- Brand Strategy
- Campaign Execution
- Content Planning
- Team Collaboration
"Over the course of 2024, we successfully hired 9 exceptional team members through Lupa, spanning mid-level to senior roles. The quality of talent has been outstanding, and we’ve been able to achieve payroll cost savings while bringing great professionals onto our team. We're very happy with the consultation and attention they've provided us."
“We needed to scale a new team quickly - with top talent. Lupa helped us build a great process, delivered great candidates quickly, and had impeccable service”
“With Lupa, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”
Lupa's Proven Process
Together, we'll create a precise hiring plan, defining your ideal candidate profile, team needs, compensation and cultural fit.
Our tech-enabled search scans thousands of candidates across LatAm, both active and passive. We leverage advanced tools and regional expertise to build a comprehensive talent pool.
We carefully assess 30+ candidates with proven track records. Our rigorous evaluation ensures each professional brings relevant experience from industry-leading companies, aligned to your needs.
Receive a curated selection of 3-4 top candidates with comprehensive profiles. Each includes proven background, key achievements, and expectations—enabling informed hiring decisions.
Reviews
"Over the course of 2024, we successfully hired 9 exceptional team members through Lupa, spanning mid-level to senior roles. The quality of talent has been outstanding, and we’ve been able to achieve payroll cost savings while bringing great professionals onto our team. We're very happy with the consultation and attention they've provided us."
“We needed to scale a new team quickly - with top talent. Lupa helped us build a great process, delivered great candidates quickly, and had impeccable service”
“With Lupa, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”
“We scaled our first tech team at record speed with Lupa. We couldn’t be happier with the service and the candidates we were sent.”
“Lupa has become more than just a provider; it’s a true ally for Pirani in recruitment processes. The team is always available to support and deliver the best service. Additionally, I believe they offer highly competitive rates and service within the market.”
"Highly professional, patient with our changes, and always maintaining clear communication with candidates. We look forward to continuing to work with you on all our future roles."
“Lupa has been an exceptional partner this year, deeply committed to understanding our unique needs and staying flexible to support us. We're excited to continue our collaboration into 2025.”
"What I love about Lupa is their approach to sharing small, carefully selected batches of candidates. They focus on sending only the three most qualified individuals, which has already helped us successfully fill 20+ roles.”
"We hired 2 of our key initial developers with Lupa. The consultation was very helpful, the candidates were great and the process has been super fluid. We're already planning to do our next batch of hiring with Lupa. 5 stars."
"Working with Lupa for LatAm hiring has been fantastic. They found us a highly skilled candidate at a better rate than our previous staffing company. The fit is perfect, and we’re excited to collaborate on more roles."
"We compared Lupa with another LatAm headhunter we found through Google, and Lupa delivered a far superior experience. Their consultative approach stood out, and the quality of their candidates was superior. I've hired through Lupa for both of my companies and look forward to building more of my LatAm team with their support."
“We’ve worked with Lupa on multiple roles, and they’ve delivered time and again. From sourcing an incredible Senior FullStack Developer to supporting our broader hiring needs, their team has been proactive, kind, and incredibly easy to work with. It really feels like we’ve gained a trusted partner in hiring.”
Working with Lupa was a great experience. We struggled to find software engineers with a specific skill set in the US, but Lupa helped us refine the role and articulate our needs. Their strategic approach made all the difference in finding the right person. Highly recommend!
Lupa goes beyond typical headhunters. They helped me craft the role, refine the interview process, and even navigate international payroll. I felt truly supported—and I’m thrilled with the person I hired. What stood out most was their responsiveness and the thoughtful, consultative approach they brought.
Talking about Lupa, I would say: these are the people you want to work with. They understand what consultancies are like. They understand that they could work for a month on a req, only to have it pulled because a client contract didn’t go through. You understand our business model, and that is invaluable.
PPC Experts Soft Skills
Focus
Stay detail-oriented across ad sets, copy, and targeting.
Analytical Thinking
Optimize campaigns based on performance data trends.
Responsiveness
React fast to underperformance or market shifts.
Communication
Report results clearly to clients or internal teams.
Collaboration
Coordinate with landing page, SEO, and design teams.
Adaptability
Switch between platforms and strategies efficiently.
PPC Experts Skills
Campaign Management
Structure and optimize PPC campaigns across platforms.
Ad Copywriting
Create compelling, high-CTR ad variations.
Landing Page Alignment
Ensure ad-to-page relevance for quality scores.
Bid Strategy
Adjust bidding to meet CPA or ROAS targets.
Conversion Tracking
Implement goals and pixels for performance insights.
Platform Proficiency
Work across Google Ads, Bing, and social platforms.
How to Write an Effective Job Post to Hire PPC Experts
Recommended Titles
- PPC Manager
- Search Engine Marketing Specialist
- Paid Media Expert
- SEM Analyst
- Google Ads Consultant
- PPC Campaign Manager
Role Overview
- Tech Stack: Skilled in Google Ads, Bing Ads, and campaign tracking tools.
- Project Scope: Create and manage high-ROI paid search and display campaigns.
- Team Size: Collaborate with performance marketing teams (3–5).
Role Requirements
- Years of Experience: 3+ years managing PPC budgets and strategy.
- Core Skills: Keyword targeting, bid optimization, A/B ad testing.
- Must-Have Technologies: Google Ads, Google Analytics, SEMrush, Excel.
Role Benefits
- Salary Range: $75,000 – $130,000 depending on campaign scale and vertical.
- Remote Options: Fully remote with performance-based KPIs.
- Growth Opportunities: Own acquisition channels and campaign testing frameworks.
Do
- List campaign management experience across Google and Bing Ads
- Mention bid strategy, A/B testing, and keyword optimization
- Include skills in ad copywriting and performance tracking
- Highlight budget ownership and ROI impact
- Use clear, metrics-oriented paid search language
Don't
- Don’t generalize with digital ad managers—emphasize paid media depth
- Avoid skipping platform breakdowns (Google, Bing, etc.)
- Don’t post without budget control, KPI targets, or audience strategy
- Refrain from unclear expectations like “optimize results”
- Don’t ignore tools like Google Ads Editor or data feeds
Top PPC Expert Interview Questions
What to ask PPC Experts about bidding and segmentation
How do you approach keyword research for PPC campaigns?
Expect structured research using tools like Google Keyword Planner, SEMrush, and a focus on intent and competition.
How do you structure a PPC campaign for optimal performance?
Look for themed ad groups, tight match types, clear negative keywords, and budget alignment with funnel stages.
What’s your process for A/B testing ads?
Expect testing headlines, descriptions, CTAs, and landing pages with clear hypothesis and decision-making logic.
How do you track conversions and measure ROI?
Look for Tag Manager setup, conversion goals in GA or Ads, ROAS, and pipeline tracking for lead-gen campaigns.
Describe a campaign that dramatically improved results.
They should explain what was changed, the reasoning behind it, and the quantified outcome over time.
How do you address declining ROAS in an active campaign?
Expect bid strategy analysis, audience refinement, and negative keyword tuning.
Describe a time you fixed conversion tracking issues mid-campaign.
Expect tag audits, platform re-integration, and realignment of ad goals with tracked events.
What do you do when split testing yields inconclusive results?
Expect review of test variables, sample sizes, and retesting with clearer hypotheses.
How do you handle pushback on budget increases needed to scale?
Expect forecasting models, incremental testing, and clear ROI projections to support scaling.
How do you recover a paused or banned ad account?
Expect policy compliance checks, appeal procedures, and emergency backup strategy readiness.
Tell me about a campaign where you had to explain underperformance to a client.
Expect transparency, data narrative skills, and corrective action planning.
How do you balance automation tools with manual control in PPC?
Look for platform experience, human oversight reasoning, and strategic balance.
Describe a time you adjusted strategy based on competitor ad behavior.
Expect auction insights, SERP awareness, and agility in execution.
What do you do when stakeholders push for brand-unsafe PPC placements?
Expect brand protection advocacy, placement controls, and education efforts.
How do you manage team handoffs or transitions in PPC accounts?
Expect documentation rigor, process sharing, and client continuity planning.
- Fails to optimize campaigns beyond surface metrics
- Over-dependence on automation without insights
- Inconsistent budget pacing or spend control
- Weak landing page alignment with ad copy
- Poor reporting or unclear ROI attribution
Build elite teams in record time, full setup in 21 days or less.
Book a Consultation CallWhy We Stand Out From Other Recruiting Firms
From search to hire, our process is designed to secure the perfect talent for your team
Local Expertise
Tap into our knowledge of the LatAm market to secure the best talent at competitive, local rates. We know where to look, who to hire, and how to meet your needs precisely.
Direct Control
Retain complete control over your hiring process. With our strategic insights, you’ll know exactly where to find top talent, who to hire, and what to offer for a perfect match.
Seamless Compliance
We manage contracts, tax laws, and labor regulations, offering a worry-free recruitment experience tailored to your business needs, free of hidden costs and surprises.
Lupa will help you hire top talent in Latin America.
Book a Consultation Call
I help companies hire exceptional talent in Latin America. My journey took me from growing up in a small town in Ohio to building teams at Capital One, Meta, and eventually Rappi, for which I moved from Silicon Valley to Colombia and had to recruit a local tech team from scratch. That’s where I realized traditional recruiting was broken, and how much available potential there was in Latin American talent. Almost ten years later, I still work closely with Latin American professionals, both for my company and for clients. They know US business culture, speak great English, work in the same time zones, and bring strong skills and dedication at a better cost. We have helped companies like Rappi, Globant, Capital One, Google, and IBM build their teams with top talent from the region.
Top PPC Expert Interview Questions
What to ask PPC Experts about bidding and segmentation
How do you approach keyword research for PPC campaigns?
Expect structured research using tools like Google Keyword Planner, SEMrush, and a focus on intent and competition.
How do you structure a PPC campaign for optimal performance?
Look for themed ad groups, tight match types, clear negative keywords, and budget alignment with funnel stages.
What’s your process for A/B testing ads?
Expect testing headlines, descriptions, CTAs, and landing pages with clear hypothesis and decision-making logic.
How do you track conversions and measure ROI?
Look for Tag Manager setup, conversion goals in GA or Ads, ROAS, and pipeline tracking for lead-gen campaigns.
Describe a campaign that dramatically improved results.
They should explain what was changed, the reasoning behind it, and the quantified outcome over time.
How do you address declining ROAS in an active campaign?
Expect bid strategy analysis, audience refinement, and negative keyword tuning.
Describe a time you fixed conversion tracking issues mid-campaign.
Expect tag audits, platform re-integration, and realignment of ad goals with tracked events.
What do you do when split testing yields inconclusive results?
Expect review of test variables, sample sizes, and retesting with clearer hypotheses.
How do you handle pushback on budget increases needed to scale?
Expect forecasting models, incremental testing, and clear ROI projections to support scaling.
How do you recover a paused or banned ad account?
Expect policy compliance checks, appeal procedures, and emergency backup strategy readiness.
Tell me about a campaign where you had to explain underperformance to a client.
Expect transparency, data narrative skills, and corrective action planning.
How do you balance automation tools with manual control in PPC?
Look for platform experience, human oversight reasoning, and strategic balance.
Describe a time you adjusted strategy based on competitor ad behavior.
Expect auction insights, SERP awareness, and agility in execution.
What do you do when stakeholders push for brand-unsafe PPC placements?
Expect brand protection advocacy, placement controls, and education efforts.
How do you manage team handoffs or transitions in PPC accounts?
Expect documentation rigor, process sharing, and client continuity planning.
- Fails to optimize campaigns beyond surface metrics
- Over-dependence on automation without insights
- Inconsistent budget pacing or spend control
- Weak landing page alignment with ad copy
- Poor reporting or unclear ROI attribution
