Hire PPC Experts
Tap into PPC Experts from Latin America. Skilled in campaign scaling, bid strategy, and performance tracking with remote team setup in just 21 days.
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Hire Remote PPC Experts
Tania is a marketer crafting stories that drive engagement and business growth.
- Marketing Strategy
- Customer Acquisition
- Performance Reporting
- Brand Management
- Paid Media
Valeria is a marketer creating authentic campaigns focused on impact and results.
- Creative Campaigns
- Audience Research
- Email Marketing
- Analytics Tracking
- Brand Consistency
Braulio is a marketing mind crafting meaningful campaigns through deep research.
- Audience Research
- Messaging Strategy
- Campaign Planning
- Performance Analysis
- Brand Storytelling
Tatiana is a marketing professional crafting strategies with creativity and clarity.
- Campaign Execution
- Content Strategy
- Audience Engagement
- Market Research
- Brand Messaging
Mónica is a marketing expert blending performance data with creative execution.
- Campaign Planning
- Growth Strategy
- Content Execution
- Market Research
- Performance Review
Alejandro is a marketer connecting product value with clear messaging and positioning.
- Content Strategy
- Market Analysis
- Performance Marketing
- Audience Segmentation
- Creative Messaging
Diego is a Marketing strategist focused on building impactful and clear messaging.
- Marketing Strategy
- Campaign Execution
- Audience Engagement
- Content Planning
- Brand Messaging
"What I love about Lupa Hire is their approach to sharing small, carefully selected batches of candidates. They focus on sending only the three most qualified individuals, which has already helped us successfully fill 20+ roles.”
"Talking about Lupa Hire, I would say: these are the people you want to work with. They understand what consultancies are like. They understand that they could work for a month on a req, only to have it pulled because a client contract didn’t go through. You understand our business model, and that is invaluable."
"We came to Lupa Hire with a need to hire key tech and AI positions in Latin America. Our target when working with them was to find the best of the best in the region and they delivered. Their approach goes beyond what you'd expect from a headhunter with an incredible focus on match quality."
Lupa's Proven Process
Together, we'll create a precise hiring plan, defining your ideal candidate profile, team needs, compensation and cultural fit.
Our tech-enabled search scans thousands of candidates across LatAm, both active and passive. We leverage advanced tools and regional expertise to build a comprehensive talent pool.
We carefully assess 30+ candidates with proven track records. Our rigorous evaluation ensures each professional brings relevant experience from industry-leading companies, aligned to your needs.
Receive a curated selection of 3-4 top candidates with comprehensive profiles. Each includes proven background, key achievements, and expectations—enabling informed hiring decisions.
Reviews
"What I love about Lupa Hire is their approach to sharing small, carefully selected batches of candidates. They focus on sending only the three most qualified individuals, which has already helped us successfully fill 20+ roles.”
"Talking about Lupa Hire, I would say: these are the people you want to work with. They understand what consultancies are like. They understand that they could work for a month on a req, only to have it pulled because a client contract didn’t go through. You understand our business model, and that is invaluable."
"We came to Lupa Hire with a need to hire key tech and AI positions in Latin America. Our target when working with them was to find the best of the best in the region and they delivered. Their approach goes beyond what you'd expect from a headhunter with an incredible focus on match quality."
"Before Lupa Hire, we struggled to find a vendor who could match both the volume and the quality we needed to build out our senior development team in Mexico. Lupa gave us real visibility into the pipeline and consistently sent us candidates who actually fit, not just resumes, but people who understood product engineering. It's made a real difference in how fast we've been able to grow the team."
“With Lupa Hire, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”
"We hired 2 of our key initial developers with Lupa Hire. The consultation was very helpful, the candidates were great and the process has been super fluid. We're already planning to do our next batch of hiring with Lupa. 5 stars."
“We’ve worked with Lupa Hire on multiple roles, and they’ve delivered time and again. From sourcing an incredible Senior FullStack Developer to supporting our broader hiring needs, their team has been proactive, kind, and incredibly easy to work with. It really feels like we’ve gained a trusted partner in hiring.”
"Lupa Hire goes beyond typical headhunters. They helped me craft the role, refine the interview process, and even navigate international payroll. I felt truly supported—and I’m thrilled with the person I hired. What stood out most was their responsiveness and the thoughtful, consultative approach they brought."
"What Growth99 loves about working with Lupa Hire is how well they understand our needs. They don't just fill one role; they help us build out a whole team that fits together."
“The quality of candidates is great. Your pricing is reasonable. People are great to work with. I can't imagine a better experience.”
PPC Experts Soft Skills
Focus
Stay detail-oriented across ad sets, copy, and targeting.
Analytical Thinking
Optimize campaigns based on performance data trends.
Responsiveness
React fast to underperformance or market shifts.
Communication
Report results clearly to clients or internal teams.
Collaboration
Coordinate with landing page, SEO, and design teams.
Adaptability
Switch between platforms and strategies efficiently.
PPC Experts Skills
Campaign Management
Structure and optimize PPC campaigns across platforms.
Ad Copywriting
Create compelling, high-CTR ad variations.
Landing Page Alignment
Ensure ad-to-page relevance for quality scores.
Bid Strategy
Adjust bidding to meet CPA or ROAS targets.
Conversion Tracking
Implement goals and pixels for performance insights.
Platform Proficiency
Work across Google Ads, Bing, and social platforms.
How to Write an Effective Job Post to Hire PPC Experts
Recommended Titles
- PPC Manager
- Search Engine Marketing Specialist
- Paid Media Expert
- SEM Analyst
- Google Ads Consultant
- PPC Campaign Manager
Role Overview
- Tech Stack: Skilled in Google Ads, Bing Ads, and campaign tracking tools.
- Project Scope: Create and manage high-ROI paid search and display campaigns.
- Team Size: Collaborate with performance marketing teams (3–5).
Role Requirements
- Years of Experience: 3+ years managing PPC budgets and strategy.
- Core Skills: Keyword targeting, bid optimization, A/B ad testing.
- Must-Have Technologies: Google Ads, Google Analytics, SEMrush, Excel.
Role Benefits
- Salary Range: $75,000 – $130,000 depending on campaign scale and vertical.
- Remote Options: Fully remote with performance-based KPIs.
- Growth Opportunities: Own acquisition channels and campaign testing frameworks.
Do
- List campaign management experience across Google and Bing Ads
- Mention bid strategy, A/B testing, and keyword optimization
- Include skills in ad copywriting and performance tracking
- Highlight budget ownership and ROI impact
- Use clear, metrics-oriented paid search language
Don't
- Don’t generalize with digital ad managers—emphasize paid media depth
- Avoid skipping platform breakdowns (Google, Bing, etc.)
- Don’t post without budget control, KPI targets, or audience strategy
- Refrain from unclear expectations like “optimize results”
- Don’t ignore tools like Google Ads Editor or data feeds
Top PPC Expert Interview Questions
What to ask PPC Experts about bidding and segmentation
How do you approach keyword research for PPC campaigns?
Expect structured research using tools like Google Keyword Planner, SEMrush, and a focus on intent and competition.
How do you structure a PPC campaign for optimal performance?
Look for themed ad groups, tight match types, clear negative keywords, and budget alignment with funnel stages.
What’s your process for A/B testing ads?
Expect testing headlines, descriptions, CTAs, and landing pages with clear hypothesis and decision-making logic.
How do you track conversions and measure ROI?
Look for Tag Manager setup, conversion goals in GA or Ads, ROAS, and pipeline tracking for lead-gen campaigns.
Describe a campaign that dramatically improved results.
They should explain what was changed, the reasoning behind it, and the quantified outcome over time.
How do you address declining ROAS in an active campaign?
Expect bid strategy analysis, audience refinement, and negative keyword tuning.
Describe a time you fixed conversion tracking issues mid-campaign.
Expect tag audits, platform re-integration, and realignment of ad goals with tracked events.
What do you do when split testing yields inconclusive results?
Expect review of test variables, sample sizes, and retesting with clearer hypotheses.
How do you handle pushback on budget increases needed to scale?
Expect forecasting models, incremental testing, and clear ROI projections to support scaling.
How do you recover a paused or banned ad account?
Expect policy compliance checks, appeal procedures, and emergency backup strategy readiness.
Tell me about a campaign where you had to explain underperformance to a client.
Expect transparency, data narrative skills, and corrective action planning.
How do you balance automation tools with manual control in PPC?
Look for platform experience, human oversight reasoning, and strategic balance.
Describe a time you adjusted strategy based on competitor ad behavior.
Expect auction insights, SERP awareness, and agility in execution.
What do you do when stakeholders push for brand-unsafe PPC placements?
Expect brand protection advocacy, placement controls, and education efforts.
How do you manage team handoffs or transitions in PPC accounts?
Expect documentation rigor, process sharing, and client continuity planning.
- Fails to optimize campaigns beyond surface metrics
- Over-dependence on automation without insights
- Inconsistent budget pacing or spend control
- Weak landing page alignment with ad copy
- Poor reporting or unclear ROI attribution
Build elite teams in record time, full setup in 21 days or less.
Book a Consultation CallWhy We Stand Out From Other Recruiting Firms
From search to hire, our process is designed to secure the perfect talent for your team
Local Expertise
Tap into our knowledge of the LatAm market to secure the best talent at competitive, local rates. We know where to look, who to hire, and how to meet your needs precisely.
Direct Control
Retain complete control over your hiring process. With our strategic insights, you’ll know exactly where to find top talent, who to hire, and what to offer for a perfect match.
Seamless Compliance
We manage contracts, tax laws, and labor regulations, offering a worry-free recruitment experience tailored to your business needs, free of hidden costs and surprises.
Lupa will help you hire top talent in Latin America.
Book a Consultation Call
I help companies hire exceptional talent in Latin America. My journey took me from growing up in a small town in Ohio to building teams at Capital One, Meta, and eventually Rappi, for which I moved from Silicon Valley to Colombia and had to recruit a local tech team from scratch. That’s where I realized traditional recruiting was broken, and how much available potential there was in Latin American talent. Almost ten years later, I still work closely with Latin American professionals, both for my company and for clients. They know US business culture, speak great English, work in the same time zones, and bring strong skills and dedication at a better cost. We have helped companies like Rappi, Globant, Capital One, Google, and IBM build their teams with top talent from the region.
Top PPC Expert Interview Questions
What to ask PPC Experts about bidding and segmentation
How do you approach keyword research for PPC campaigns?
Expect structured research using tools like Google Keyword Planner, SEMrush, and a focus on intent and competition.
How do you structure a PPC campaign for optimal performance?
Look for themed ad groups, tight match types, clear negative keywords, and budget alignment with funnel stages.
What’s your process for A/B testing ads?
Expect testing headlines, descriptions, CTAs, and landing pages with clear hypothesis and decision-making logic.
How do you track conversions and measure ROI?
Look for Tag Manager setup, conversion goals in GA or Ads, ROAS, and pipeline tracking for lead-gen campaigns.
Describe a campaign that dramatically improved results.
They should explain what was changed, the reasoning behind it, and the quantified outcome over time.
How do you address declining ROAS in an active campaign?
Expect bid strategy analysis, audience refinement, and negative keyword tuning.
Describe a time you fixed conversion tracking issues mid-campaign.
Expect tag audits, platform re-integration, and realignment of ad goals with tracked events.
What do you do when split testing yields inconclusive results?
Expect review of test variables, sample sizes, and retesting with clearer hypotheses.
How do you handle pushback on budget increases needed to scale?
Expect forecasting models, incremental testing, and clear ROI projections to support scaling.
How do you recover a paused or banned ad account?
Expect policy compliance checks, appeal procedures, and emergency backup strategy readiness.
Tell me about a campaign where you had to explain underperformance to a client.
Expect transparency, data narrative skills, and corrective action planning.
How do you balance automation tools with manual control in PPC?
Look for platform experience, human oversight reasoning, and strategic balance.
Describe a time you adjusted strategy based on competitor ad behavior.
Expect auction insights, SERP awareness, and agility in execution.
What do you do when stakeholders push for brand-unsafe PPC placements?
Expect brand protection advocacy, placement controls, and education efforts.
How do you manage team handoffs or transitions in PPC accounts?
Expect documentation rigor, process sharing, and client continuity planning.
- Fails to optimize campaigns beyond surface metrics
- Over-dependence on automation without insights
- Inconsistent budget pacing or spend control
- Weak landing page alignment with ad copy
- Poor reporting or unclear ROI attribution
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