Hire PPC Experts
Tap into PPC Experts from Latin America. Skilled in campaign scaling, bid strategy, and performance tracking with remote team setup in just 21 days.
Hire Remote PPC Experts
Mauricio is a marketing lead driving strategic performance across digital channels.
- Strategic Planning
- Performance Metrics
- Team Collaboration
- Paid Media Strategy
- Brand Positioning
Sebastián is a marketing strategist focused on building growth-ready brand narratives.
- Growth Strategy
- Lead Generation
- Messaging Frameworks
- Conversion Rate Optimization
- Cross-Channel Campaigns
Fiorella is a marketing strategist turning research into high-performing content and outreach.
- Campaign Strategy
- Customer Segmentation
- Performance Analytics
- Content Planning
- Team Coordination
Alba is a marketing voice shaping brand narratives through user and market insights.
- Brand Messaging
- User Research
- Creative Strategy
- Content Distribution
- Growth Campaigns
Fernanda is a marketing professional combining creativity with consistent brand messaging.
- Content Marketing
- Social Media Strategy
- SEO Optimization
- Influencer Campaigns
- Engagement Tracking
"Over the course of 2024, we successfully hired 9 exceptional team members through Lupa, spanning mid-level to senior roles. The quality of talent has been outstanding, and we’ve been able to achieve payroll cost savings while bringing great professionals onto our team. We're very happy with the consultation and attention they've provided us."
“We needed to scale a new team quickly - with top talent. Lupa helped us build a great process, delivered great candidates quickly, and had impeccable service”
“With Lupa, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”
PPC Experts Skills
Campaign Management
Structure and optimize PPC campaigns across platforms.
Ad Copywriting
Create compelling, high-CTR ad variations.
Landing Page Alignment
Ensure ad-to-page relevance for quality scores.
Bid Strategy
Adjust bidding to meet CPA or ROAS targets.
Conversion Tracking
Implement goals and pixels for performance insights.
Platform Proficiency
Work across Google Ads, Bing, and social platforms.
PPC Experts Soft Skills
Focus
Stay detail-oriented across ad sets, copy, and targeting.
Analytical Thinking
Optimize campaigns based on performance data trends.
Responsiveness
React fast to underperformance or market shifts.
Communication
Report results clearly to clients or internal teams.
Collaboration
Coordinate with landing page, SEO, and design teams.
Adaptability
Switch between platforms and strategies efficiently.
How to Hire PPC Experts with Lupa
Optimize ad spend with experienced PPC specialists. Source performance marketers through our Latam Tech Recruiting, grow flexibly with Tech Staffing Agency, or scale long-term via RPO services.
Together, we'll create a precise hiring plan, defining your ideal candidate profile, team needs, compensation and cultural fit.
Our tech-enabled search scans thousands of candidates across LatAm, both active and passive. We leverage advanced tools and regional expertise to build a comprehensive talent pool.
We carefully assess 30+ candidates with proven track records. Our rigorous evaluation ensures each professional brings relevant experience from industry-leading companies, aligned to your needs.
Receive a curated selection of 3-4 top candidates with comprehensive profiles. Each includes proven background, key achievements, and expectations—enabling informed hiring decisions.
Top candidates ready for your assessment. We handle interview logistics and feedback collection—ensuring smooth evaluation. Not fully convinced? We iterate until you find the perfect fit.
We manage contracting, onboarding, and payment to your team seamlessly. Our partnership extends beyond hiring—providing retention support and strategic guidance for the long-term growth of your LatAm team.
How to Write an Effective Job Post to Hire PPC Experts
Recommended Titles
- PPC Manager
- Search Engine Marketing Specialist
- Paid Media Expert
- SEM Analyst
- Google Ads Consultant
- PPC Campaign Manager
Role Overview
- Tech Stack: Skilled in Google Ads, Bing Ads, and campaign tracking tools.
- Project Scope: Create and manage high-ROI paid search and display campaigns.
- Team Size: Collaborate with performance marketing teams (3–5).
Role Requirements
- Years of Experience: 3+ years managing PPC budgets and strategy.
- Core Skills: Keyword targeting, bid optimization, A/B ad testing.
- Must-Have Technologies: Google Ads, Google Analytics, SEMrush, Excel.
Role Benefits
- Salary Range: $75,000 – $130,000 depending on campaign scale and vertical.
- Remote Options: Fully remote with performance-based KPIs.
- Growth Opportunities: Own acquisition channels and campaign testing frameworks.
Do
- List campaign management experience across Google and Bing Ads
- Mention bid strategy, A/B testing, and keyword optimization
- Include skills in ad copywriting and performance tracking
- Highlight budget ownership and ROI impact
- Use clear, metrics-oriented paid search language
Don't
- Don’t generalize with digital ad managers—emphasize paid media depth
- Avoid skipping platform breakdowns (Google, Bing, etc.)
- Don’t post without budget control, KPI targets, or audience strategy
- Refrain from unclear expectations like “optimize results”
- Don’t ignore tools like Google Ads Editor or data feeds
Top PPC Expert Interview Questions
What to ask PPC Experts about bidding and segmentation
How do you approach keyword research for PPC campaigns?
Expect structured research using tools like Google Keyword Planner, SEMrush, and a focus on intent and competition.
How do you structure a PPC campaign for optimal performance?
Look for themed ad groups, tight match types, clear negative keywords, and budget alignment with funnel stages.
What’s your process for A/B testing ads?
Expect testing headlines, descriptions, CTAs, and landing pages with clear hypothesis and decision-making logic.
How do you track conversions and measure ROI?
Look for Tag Manager setup, conversion goals in GA or Ads, ROAS, and pipeline tracking for lead-gen campaigns.
Describe a campaign that dramatically improved results.
They should explain what was changed, the reasoning behind it, and the quantified outcome over time.
How do you address declining ROAS in an active campaign?
Expect bid strategy analysis, audience refinement, and negative keyword tuning.
Describe a time you fixed conversion tracking issues mid-campaign.
Expect tag audits, platform re-integration, and realignment of ad goals with tracked events.
What do you do when split testing yields inconclusive results?
Expect review of test variables, sample sizes, and retesting with clearer hypotheses.
How do you handle pushback on budget increases needed to scale?
Expect forecasting models, incremental testing, and clear ROI projections to support scaling.
How do you recover a paused or banned ad account?
Expect policy compliance checks, appeal procedures, and emergency backup strategy readiness.
Tell me about a campaign where you had to explain underperformance to a client.
Expect transparency, data narrative skills, and corrective action planning.
How do you balance automation tools with manual control in PPC?
Look for platform experience, human oversight reasoning, and strategic balance.
Describe a time you adjusted strategy based on competitor ad behavior.
Expect auction insights, SERP awareness, and agility in execution.
What do you do when stakeholders push for brand-unsafe PPC placements?
Expect brand protection advocacy, placement controls, and education efforts.
How do you manage team handoffs or transitions in PPC accounts?
Expect documentation rigor, process sharing, and client continuity planning.
- Fails to optimize campaigns beyond surface metrics
- Over-dependence on automation without insights
- Inconsistent budget pacing or spend control
- Weak landing page alignment with ad copy
- Poor reporting or unclear ROI attribution
Build elite teams in record time, full setup in 21 days or less.
Book a discovery callLatAm Talent: A Smart Recruiting Solution
High-Performing Talent, Cost-Effective Rates
Top LatAm tech professionals at up to 80% lower rates — premium skills, unbeatable savings
Zero Time Zone Barriers, Efficient Collaboration
Aligned time zones enable seamless collaboration, efficiency and faster project deliveries
Vibrant Tech Culture, World-Class Tech Skills
World-class training and a dynamic tech scene fuel LatAm’s exceptional talent pool
Our All-in-One Hiring Solutions
End-to-end remote talent solutions, from recruitment to payroll. Country-compliant throughout LatAm.
Recruiting
Our recruiting team delivers pre-vetted candidates within a week. Not the perfect match? We iterate until you're satisfied. You control hiring and contracts, while we provide guidance.
Staffing
Our recruiters deliver pre-vetted remote talent in a week. You select the perfect candidate, we manage onboarding, contracts, and ongoing payroll seamlessly.
RPO
Our RPO services deliver flexible talent solutions. From targeted support to full-cycle recruitment, we adapt and scale to meet your hiring goals while you focus on strategic growth.
