Hire Fractional CMOs
Build your marketing leadership with Fractional CMOs from LatAm. Strategic thinkers with startup and scaleup experience onboarded in 21 days.
Hire Remote Fractional CMOs
Laura is a marketing strategist creating campaigns that connect and convert.
- Brand Development
- Campaign Management
- Market Trends
- Customer Insights
- Content Marketing
Ángel is a marketing voice aligning creative messaging with user expectations.
- Campaign Strategy
- Content Direction
- Social Listening
- Marketing Analytics
- Brand Consistency
Pablo is a marketing expert aligning brand expression with business objectives.
- Brand Strategy
- Creative Direction
- Content Marketing
- Team Leadership
- Market Analysis
Adriana excels in digital marketing with innovative strategies and a keen analytical mind.
- Email Marketing
- Content Strategy
- Google Ads
- Social Media
- SEO
Fabián is a marketing expert building strategies that connect brands with audiences.
- Brand Development
- Channel Strategy
- Digital Campaigns
- Audience Growth
- Paid Media
"Over the course of 2024, we successfully hired 9 exceptional team members through Lupa, spanning mid-level to senior roles. The quality of talent has been outstanding, and we’ve been able to achieve payroll cost savings while bringing great professionals onto our team. We're very happy with the consultation and attention they've provided us."
“We needed to scale a new team quickly - with top talent. Lupa helped us build a great process, delivered great candidates quickly, and had impeccable service”
“With Lupa, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”
Fractional CMOs Skills
Marketing Leadership
Drive strategy across brand, content, and growth teams.
Go-to-Market Strategy
Plan and execute product and market entry campaigns.
Team Mentorship
Coach in-house talent to scale performance and output.
Cross-Channel Oversight
Align brand across paid, organic, and owned media.
Budget Planning
Allocate resources based on goals and CAC targets.
Board-Level Reporting
Deliver insights and updates to executives and investors.
Fractional CMOs Soft Skills
Strategic Leadership
Drive vision across all marketing and GTM functions.
Executive Communication
Present clearly to founders, boards, and investors.
Mentorship
Coach teams to elevate output and confidence.
Adaptability
Support early-stage growth through enterprise scaling.
Prioritization
Focus limited resources on high-impact moves.
Stakeholder Alignment
Unite marketing with sales, product, and finance.
How to Hire Fractional CMOs with Lupa
Access executive marketing leadership with Fractional CMOs. Use our Tech Recruiting Agency, scale strategy delivery via Remote Staffing Services, or embed support with RPO services.
Together, we'll create a precise hiring plan, defining your ideal candidate profile, team needs, compensation and cultural fit.
Our tech-enabled search scans thousands of candidates across LatAm, both active and passive. We leverage advanced tools and regional expertise to build a comprehensive talent pool.
We carefully assess 30+ candidates with proven track records. Our rigorous evaluation ensures each professional brings relevant experience from industry-leading companies, aligned to your needs.
Receive a curated selection of 3-4 top candidates with comprehensive profiles. Each includes proven background, key achievements, and expectations—enabling informed hiring decisions.
Top candidates ready for your assessment. We handle interview logistics and feedback collection—ensuring smooth evaluation. Not fully convinced? We iterate until you find the perfect fit.
We manage contracting, onboarding, and payment to your team seamlessly. Our partnership extends beyond hiring—providing retention support and strategic guidance for the long-term growth of your LatAm team.
How to Write an Effective Job Post to Hire Fractional CMOs
Recommended Titles
- Interim CMO
- Part-Time Chief Marketing Officer
- Fractional Marketing Executive
- Strategic Marketing Advisor
- Growth Marketing Leader
- CMO Consultant
Role Overview
- Tech Stack: Experienced with marketing stacks, analytics, and GTM tools.
- Project Scope: Provide strategic marketing leadership on a fractional basis.
- Team Size: Lead small marketing teams or consultants (2–5).
Role Requirements
- Years of Experience: 7+ years in senior marketing roles, ideally startup or SaaS.
- Core Skills: GTM strategy, budget planning, stakeholder alignment.
- Must-Have Technologies: HubSpot, Google Analytics, SEM tools, CRM platforms.
Role Benefits
- Salary Range: $120,000 – $200,000 pro-rated based on engagement scope.
- Remote Options: Flexible remote with strategic session cadence.
- Growth Opportunities: Lead growth initiatives and shape brand positioning.
Do
- Mention ability to lead strategic marketing initiatives
- List cross-channel expertise (growth, brand, demand gen)
- Include experience scaling startups or transitioning GTM
- Highlight executive-level leadership and stakeholder impact
- Use strategic, C-suite-aligned language
Don't
- Don’t treat like marketing consultants—focus on strategic leadership
- Avoid omitting multi-channel experience and team oversight
- Don’t post without clear scope or startup/scaleup context
- Refrain from mixing roles like “Head of Growth” without clarity
- Don’t ignore alignment with founders or executive teams
Top Fractional CMO Interview Questions
What to ask Fractional CMOs about strategic execution
How do you prioritize marketing channels for startups?
Expect analysis of CAC, ROI, funnel velocity, and early-stage traction indicators by segment or product.
Describe your process for building a go-to-market strategy.
Look for positioning, ICP research, messaging pillars, and integrated campaign planning.
How do you manage a part-time leadership role effectively?
Expect structured reporting, focused goal alignment, and prioritizing high-impact initiatives over operational tasks.
What’s your experience with growth-stage scaling?
They should explain transition from founder-led growth to structured marketing teams, playbooks, and budgeting.
How do you measure and communicate marketing performance?
Expect frameworks like OKRs, dashboards, funnel health metrics, and clear stakeholder updates.
How do you approach misaligned marketing and sales teams?
Expect shared KPIs, regular syncs, and aligning demand generation strategy to sales goals.
Describe a turnaround strategy for a stalled growth pipeline.
Expect performance audit, GTM reset, and reallocation of spend to higher-yield channels.
What do you do when a founder disagrees with your strategy?
Expect data-backed arguments, scenario modeling, and collaborative compromise.
How do you prioritize short-term wins vs. long-term brand strategy?
Expect a tiered roadmap with ROI forecasting and milestone-based phasing.
What’s your process for fixing a fractured brand identity?
Expect stakeholder interviews, messaging workshops, and a unified brand guide creation.
Tell me about a time you joined a startup and reshaped its GTM strategy.
Expect strategic analysis, quick wins, and scalable process design.
How do you build influence with internal teams without formal authority?
Look for credibility, collaboration, and communication leadership.
Describe how you balanced brand strategy with immediate revenue needs.
Expect phased planning, prioritization, and channel selection reasoning.
What do you do when a founder resists marketing investment?
Expect ROI modeling, storytelling, and budget repurposing strategies.
How do you ensure alignment with product and sales as a fractional CMO?
Expect sync cadences, shared OKRs, and co-ownership of messaging.
- Weak alignment with company vision or stage
- Fails to deliver measurable strategic outcomes
- Over-focus on branding over growth
- Poor delegation and team coordination
- Lack of insight into digital marketing performance
Build elite teams in record time, full setup in 21 days or less.
Book a discovery callLatAm Talent: A Smart Recruiting Solution
High-Performing Talent, Cost-Effective Rates
Top LatAm tech professionals at up to 80% lower rates — premium skills, unbeatable savings
Zero Time Zone Barriers, Efficient Collaboration
Aligned time zones enable seamless collaboration, efficiency and faster project deliveries
Vibrant Tech Culture, World-Class Tech Skills
World-class training and a dynamic tech scene fuel LatAm’s exceptional talent pool
Our All-in-One Hiring Solutions
End-to-end remote talent solutions, from recruitment to payroll. Country-compliant throughout LatAm.
Recruiting
Our recruiting team delivers pre-vetted candidates within a week. Not the perfect match? We iterate until you're satisfied. You control hiring and contracts, while we provide guidance.
Staffing
Our recruiters deliver pre-vetted remote talent in a week. You select the perfect candidate, we manage onboarding, contracts, and ongoing payroll seamlessly.
RPO
Our RPO services deliver flexible talent solutions. From targeted support to full-cycle recruitment, we adapt and scale to meet your hiring goals while you focus on strategic growth.
