'Beige' Aesthetic Lawsuit Between Amazon Influencers Heads Toward Dismissal

A high-profile legal dispute between Amazon influencers Sydney Nicole Sloneker (formerly Gifford) and Alyssa Sheil is nearing resolution, as both parties have requested the dismissal of the case. Sloneker had accused Sheil of copying her neutral-toned aesthetic and content, alleging copyright infringement, trade dress violation, and misappropriation of likeness. Sheil's defense argued that the similarities were coincidental and that she had created some of the contested content first. The case highlighted the challenges of defining originality and ownership in the influencer industry.‍

The lawsuit, often referred to as the "beige Amazon influencer" case, brought attention to the broader issue of content replication among influencers operating within similar niches. While the case is set to be dismissed, it underscores the complexities influencers face in protecting their brand identities in a digital landscape where trends and aesthetics are widely shared and emulated.

This legal battle may set a precedent for future disputes in the influencer economy, emphasizing the need for clearer guidelines on intellectual property rights related to online personas and content aesthetics.

‍

Source: The Verge

‍