Apple, ChatGPT, and Chipotle Join 2025's Most Valuable Brands

Apple has maintained its position as the world's most valuable brand in 2025, according to Kantar BrandZ's annual ranking. With a brand value of approximately $1.3 trillion, Apple leads the list for the fourth consecutive year, marking a 28% increase from 2024. This growth underscores Apple's resilience amid global market volatility and shifting consumer expectations.

Notably, ChatGPT has entered the top 100 for the first time, securing the 60th spot. Its rapid ascent reflects the significant impact of generative AI on daily life and its growing influence in the tech industry. Similarly, Chipotle has made its debut on the list, surpassing companies like Stripe, indicating its strong brand presence and consumer appeal.

The 2025 rankings highlight the dominance of technology companies, with four out of the top five brands being tech giants. Microsoft and Google follow Apple, with brand values of $461.1 billion and $413 billion, respectively. These figures emphasize the central role of technology in shaping global brand value and consumer preferences.

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Source: Business Insider

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