Hire Account Executives in Latin America Who Can Own Revenue

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Published on
August 7, 2026
Updated on
August 7, 2026
Joseph Burns
Founder

I help companies hire exceptional talent in Latin America. My journey took me from growing up in a small town in Ohio to building teams at Capital One, Meta, and eventually Rappi, for which I moved from Silicon Valley to Colombia and had to recruit a local tech team from scratch. That’s where I realized traditional recruiting was broken, and how much available potential there was in Latin American talent. Almost ten years later, I still work closely with Latin American professionals, both for my company and for clients. They know US business culture, speak great English, work in the same time zones, and bring strong skills and dedication at a better cost. We have helped companies like Rappi, Globant, Capital One, Google, and IBM build their teams with top talent from the region.

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Somewhere in your pipeline, qualified leads are stalling between the first call and a signed contract. Hire the right account executive, and that gap closes. Deals get worked with real urgency, objections get handled instead of logged and escalated, and revenue starts showing up on a schedule instead of by accident.

Latin America gives you account executives who carry a full sales cycle inside your working hours, not order takers who read a script and pass the hard part up the chain. Because you already start from a favorable cost position hiring in the region, you can select for someone who has actually closed against a number, not just spoken to prospects. That is exactly what Lupa vets for.

Lupa is an account executive recruiting agency that helps U.S. companies hire account executives in Latin America within 5 days. Every candidate is a proven closer sourced from Latin America sales talent pools in Mexico, Colombia, and beyond, evaluated against your specific selection criteria, and delivered as a shortlist of 3 to 4 finalists.

When Hiring Account Executives Matters

The trigger for this hire is rarely a headcount line item. It is a founder or sales leader still closing deals personally while pipeline builds up faster than anyone can work it, or a team where leads are qualified but nobody owns pushing them to signature. When revenue is capped by how many deals one or two people can carry at once, this is the hire that removes the ceiling.

The role also changes with company stage. In an early-stage startup, the founder is usually still the best closer, and the first account executive exists to absorb that playbook while there is no established process yet, so you need someone comfortable with ambiguity and willing to build their own structure. In a scaling team, the handoff from marketing or SDRs matters as much as the close, and you need someone who qualifies consistently and forecasts honestly rather than chasing every lead with equal urgency. In an agency or services business, the account executive often stays involved after the signature, so relationship stamina matters as much as closing speed. In an enterprise, the deal moves through multiple stakeholders and a procurement process, and experience navigating a buying committee, not just a single decision maker, becomes a real requirement.

Where This Talent Is Strong in Latin America

Mexico stands out for enterprise account executives specifically, home to senior sales and finance talent that competes with the best commercial hubs in the hemisphere, and an enterprise sales culture built on real relationships, where deals with senior buyers often move forward over long lunches at private clubs rather than over email. That relationship layer cannot be shortcut, and a strong Mexico-based account executive already knows how to work it. Compensation structure matters too. Sales pay in Latin America typically weights the bonus meaningfully heavier than the base, the reverse of the roughly even split common in the United States, so an offer built on a US-style split will lose you strong candidates before the first call.

Lupa's Proven Process

Your path to hiring success in five days:

Day 1 · Define the role. Together we define the role, the ideal candidate profile, compensation, and cultural fit, and we turn that into explicit selection criteria you sign off on before the search starts.

Day 2 · Targeted search. A senior recruiter who knows this function maps the market across Latin America, working outbound to reach the strong passive candidates who never apply. AI assists the research; a human runs every conversation.

Day 3 and 4 · Evaluation. We assess more than 30 candidates with proven track records against the selection criteria from Day 1, so every evaluation traces back to what you said matters.

Day 5 · Shortlist delivery. You receive a curated shortlist of 3 to 4 top candidates with full profiles: proven background, key achievements, and expectations. We walk you through how each one measures against your criteria, and you make the hiring decision with full context.

What a Strong Account Executive Looks Like

  1. In the first month, a strong hire does not wait for leads to be handed over with instructions. They learn the product well enough to reframe a prospect's problem in their own words within the first few calls.
  2. They run a consistent qualification process instead of chasing every lead with equal urgency, and they can tell you why a specific deal is stalled, not just that it is.
  3. They handle the messy middle of a deal, competing priorities, slow-moving stakeholders, pricing pushback- without escalating every point of friction up the chain.
  4. They forecast honestly. A strong account executive gives you an accurate number even when it is a smaller number than they would like to report, not an inflated one to look good this week.
  5. They treat the handoff to onboarding or customer success as part of the sale, and set the account up so the relationship survives past the signature.

Account Executive Soft Skills

Communication

Explains work clearly to technical and non-technical audiences and keeps stakeholders aligned.

Problem Solving

Breaks ambiguous problems into workable steps and reasons toward reliable solutions.

Team Collaboration

Works well across functions, shares context, and moves the whole team forward.

Adaptability

Adjusts quickly as priorities, tools, and requirements change.

Time Management

Prioritizes across competing demands and delivers dependably.

Attention to Detail

Catches the small errors that create big downstream problems.

Account Executive Skills

Full-Cycle Deal Management

Owns an opportunity from qualification through signature without needing a manager to carry the hard conversations.

Consultative Discovery

Runs discovery calls that surface the real budget, timeline, and decision process, not just a feature checklist.

Objection Handling

Works through pricing, competitive, and timing objections directly instead of deflecting them upward.

Pipeline and Forecast Discipline

Keeps CRM data accurate and gives forecasts leadership can actually plan against.

Stakeholder Navigation

Identifies and manages every decision maker in a deal, including committee-based enterprise buying.

Negotiation and Closing

Drives a qualified deal to a signed contract, and knows when to hold a price and when to flex terms instead.

Territory and Account Planning

Prioritizes accounts and time deliberately rather than working whatever lead came in most recently.

Common Mistakes When Hiring Account Executives

  1. Hiring fast on the lowest available rate. A revenue-critical role is the wrong place to chase the smallest number. An underpaid account executive is easy to poach the moment a competitor offers a real base, and you lose the pipeline knowledge and client relationships they built along with them.
  2. Writing a job post that oversells the territory or the pipeline. If the leads are thin, the cycle is long, or the product is hard to sell, say so upfront. Retention starts at the job description, and a candidate who arrives with no surprises about quota or ramp time is the one who stays and compounds.
  3. Screening on resume keywords instead of a demonstrated deal. Anyone can list a CRM and a sales methodology on a resume. Ask every candidate to walk through one real deal end to end, including where it almost fell apart, and how they got it back on track.
  4. Importing a US-style compensation split. A roughly even base-to-bonus ratio reads as unstable to strong Latin American sales talent, who weight stability higher given historical currency volatility. Lead with a strong base and structure the variable around it, or you will lose the candidates you actually want.
  5. Treating Latin America as one interchangeable sales market. A senior enterprise closer who thrives in Mexico City is not automatically the right fit for a high-velocity Bogotá sales floor, and Brazil is a separate market entirely, Portuguese-only, with its own buying culture. Match the country to the deal size and sales motion, not the other way around.

How to Write an Effective Job Post for Hiring Account Executives

Recommended Titles

Account Executive, Senior Account Executive, Enterprise Account Executive, Regional Account Executive.

Role Overview

You are hiring someone to own a full sales cycle end to end: qualifying opportunities, running discovery, handling objections, and driving deals to a signed contract, with honest forecasting along the way.

Role Requirements

  1. Proven track record carrying and closing against a quota, not just working inbound inquiries.
  2. Experience running consultative discovery calls that uncover real budget and decision process.
  3. Comfort managing multi-stakeholder deals, including committee-based enterprise buying where relevant.
  4. Disciplined CRM habits and a history of forecasting deals accurately.
  5. Clear, confident communication in English, spoken and written.

Role Benefits

  1. Direct impact: performance shows up in commission, not just a review cycle.
  2. A defined territory or segment instead of an undifferentiated lead list.
  3. Time-zone-aligned collaboration with a United States team.
  4. Room to grow from individual quota-carrying into a senior or leadership track.

What to Test For

  1. Judgment on deal strategy: describe a live stalled deal from your pipeline and ask how they would move it forward this week.
  2. Discovery skill: have them run a mock discovery call on your actual product and listen for whether they uncover real budget and timeline, not just features.
  3. Forecast honesty: ask them to walk through a deal they lost and what they would have flagged as at risk earlier.

What a Work Sample Should Prove

  1. A real closed deal they can walk through end to end, including the moment it nearly fell apart and how they recovered it.
  2. A deal they lost and what they changed in their process afterward, which shows they learn from losses instead of only pitching wins.
  3. Experience navigating a multi-stakeholder or committee-based sale, if the role involves enterprise buyers.

Red Flags

  1. Every example is inbound order-taking with no outbound prospecting or negotiation involved.
  2. They cannot describe a single lost deal in specific terms. Every closer has lost deals and can explain why.
  3. Pipeline numbers that sound inflated with no ability to explain the conversion math behind them.

Do

  1. Describe the actual territory, quota, and ramp timeline the person will inherit.
  2. Ask for a real work sample: a deal they closed and a deal they lost, told in specific detail.
  3. Be specific about the buying process your product requires, including who else is usually in the room.

Don't

  1. Do not screen on CRM or methodology keywords alone. This is a demonstrated skill.
  2. Do not build the offer on a US-style even base-to-bonus split. It will cost you strong candidates.
  3. Do not frame the region as a way to pay less. Frame it as access to strong commercial talent at better value.

Top Related Roles In Demand

Account Executive Interview Questions

Technical

  1. Walk us through a deal you closed end to end, including where it almost fell apart.
  2. How do you structure a discovery call to uncover real budget and decision process rather than surface interest?
  3. Describe how you handle a prospect who tells you the price is too high.
  4. How do you forecast a deal you are not confident will close this quarter, and what do you tell your manager?
  5. Tell us about a deal with more than one decision maker. How did you manage the group?
  6. What habits keep your CRM data accurate enough for leadership to plan around?

Behavioral

  1. Tell us about a deal you lost. What would you do differently if you ran it again?
  2. Describe a time you had to push back on a prospect's timeline or scope.
  3. How do you stay motivated through a long sales cycle with no quick wins along the way?
  4. Tell us about a time you turned down a deal that was not a good fit for the product.
  5. Describe working with marketing or a sales development team to build your own pipeline.

Why We Stand Out From Other Recruiting Firms

Senior Specialized Recruiters

Your search is run by a senior recruiter who knows the function, the market, and the candidate profile, never a junior generalist. We do not flood you with resumes. We run a precise search and deliver a shortlist of 3 to 4 candidates who clear the bar you set.

Local Expertise

We are on the ground across Latin America and know each market as its own country, not one interchangeable region. That is how we reach the strong passive candidates other firms miss.

Direct Control

You stay in control of the process end to end. We run the search, evaluation, and shortlist, and you make every hiring decision with full context.

Clean Cross-Border Hiring

We handle the contractual and legal complexity of hiring across borders so onboarding is clean, compliant, and fast, wherever your new hire is based.

Why Lupa for This Search

This search rewards a recruiter who can tell a closer from someone who has only ever worked handed-off leads, and that judgment sits with a senior recruiter, not a resume filter. Lupa runs every account executive search with a recruiter who understands your sales motion and works outbound to reach reps who are already carrying a number somewhere else and are not browsing job boards.

We also build the compensation structure with you before the search starts, including how base and bonus should split for Latin America rather than importing a US even split that quietly filters out the strongest candidates. You get a shortlist of 3 to 4 account executives who have demonstrably closed, with full context on the deals they have run, and you make the final call.

Frequently Asked Questions About Hire Account Executives

How long does it take to hire an account executive in Latin America?

Lupa runs a hire account executives in Latin America search in 5 business days: role definition, targeted outbound search, evaluation of 30-plus candidates, and delivery of a 3-to-4-person shortlist.

How is compensation structured for an account executive in Latin America?

Base-to-bonus splits in Latin America typically place more weight on variable pay than the roughly even split common in the United States. Leading with a strong base and structuring bonus around it is what attracts experienced closers.

What makes Lupa different from other account executive recruiting agencies?

As an account executive recruiting agency, Lupa runs every search with a senior recruiter who knows the function, evaluates candidates against criteria the client signs off on before the search starts, and delivers a curated shortlist rather than a resume dump.

Which countries in Latin America have the strongest account executive talent?

Mexico is particularly strong for enterprise account executives and relationship-driven, committee-based selling. Colombia offers deep talent for high-velocity SaaS sales floors. Brazil is a distinct, Portuguese-speaking market with its own buying culture, so it's matched separately rather than folded into a general Latin America sales talent search.

Can I hire an account executive in Latin America who works in my time zone?

Yes. Most Latin America sales talent Lupa places works from CST, EST, or PST-aligned time zones, so live calls, pipeline reviews, and forecasting stay synced with a United States-based team without the after-hours handoffs that come with hiring further afield.

By Joseph Burns
Founder

Joseph Burns is the Founder and CEO of Lupa, a company that helps clients hire exceptional talent from Latin America. With more than ten years of experience building teams in the US and Latin America, he combines product leadership at global companies with a strong understanding of nearshore hiring and remote work strategies.

Before starting Lupa, Joseph led product and engineering teams at Rappi, one of the biggest tech startups in Latin America. He built local teams from scratch in nine countries. He also worked at Meta and Capital One, where he focused on using data to make decisions and building products for many users.

Since starting Lupa, he has worked with over 300 clients around the world, hired more than 1,000 candidates, and helped reduce recruitment costs by about 60 percent. His clients include top startups and Fortune 500 companies like Rappi, Globant, Capital One, Google, and IBM.

Joseph is originally from Ohio and has lived in Brazil, Colombia, and Mexico. He speaks both English and Spanish and is passionate about connecting talent across borders and creating global opportunities for professionals in Latin America.

Areas of Expertise: Remote hiring and international team building, North America–Latin America recruiting dynamics, talent market insights and workforce strategy, global staffing models and compliance, and cost and efficiency optimization in hiring.

Testimonials

"Over the course of 2024, we successfully hired 9 exceptional team members through Lupa, spanning mid-level to senior roles. The quality of talent has been outstanding, and we’ve been able to achieve payroll cost savings while bringing great professionals onto our team. We're very happy with the consultation and attention they've provided us."

RaeAnn Daly
Vice President of Customer Success, Blazeo

“We needed to scale a new team quickly - with top talent. Lupa helped us build a great process, delivered great candidates quickly, and had impeccable service”

Phillip Gutheim
Head of Product, Rappi Bank

“With Lupa, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”

Dan Berzansky
CEO, Oneteam 360
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