Remote First Companies 2026: Why You Should Care and How to Hire Top Talent

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Published on
December 3, 2024
Updated on
January 19, 2026
Joseph Burns
Founder

I help companies hire exceptional talent in Latin America. My journey took me from growing up in a small town in Ohio to building teams at Capital One, Meta, and eventually Rappi, for which I moved from Silicon Valley to Colombia and had to recruit a local tech team from scratch. That’s where I realized traditional recruiting was broken, and how much available potential there was in Latin American talent. Almost ten years later, I still work closely with Latin American professionals, both for my company and for clients. They know US business culture, speak great English, work in the same time zones, and bring strong skills and dedication at a better cost. We have helped companies like Rappi, Globant, Capital One, Google, and IBM build their teams with top talent from the region.

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Remote work isn't here to stay. Many companies, particularly in the U.S., are shifting to this model, allowing them to access a greater talent pool from anywhere in the world. Some of the best companies hiring remote workers have adopted this approach to maximize flexibility and reach. At Lupa, we understand the challenges and opportunities of this shift, and we're dedicated to helping businesses like yours navigate remote hiring by connecting you with top talent from Latin America.

So, what exactly is a remote first company, and why should businesses and job seekers alike be paying attention? Let's dive in.

What Is a Remote First Company?

A remote first company is built to operate with a fully distributed team. Unlike companies that only offer some remote positions, everyone in a remote-first organization works without the need for a central office. Instead of daily in-person meetings, teams collaborate seamlessly across time zones using tools like Slack, Zoom, and Asana. The concept is simple: by removing geographic restrictions, these companies can access top talent from anywhere. Remote first is about more than just working from home—it's about fostering a company culture that thrives without a physical workspace.

Key Benefits of Remote First Companies

Remote-first companies offer businesses unprecedented flexibility. U.S. companies are increasingly hiring remote employees from LatAm, but their reasons go beyond cutting costs. It's not just a place to hire customer service talent, but also high-level professionals in fields like tech, finance, marketing, and more. Some of the best companies hiring remote employees understand that this global talent pool provides competitive advantages, from innovation to increased productivity.

Here are some key advantages of having a remote first company:

       
  • Global talent pool: By eliminating geographic restrictions, companies can hire the best people for the job, regardless of their location. Many of the best companies hiring remote professionals have successfully leveraged this strategy.
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  • Work-life balance: Remote first companies often provide employees with more flexibility, which leads to higher job satisfaction and increased productivity.
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  • Cost savings: Fully remote models reduce overhead costs by removing the need for large office spaces, freeing up resources for other business priorities.

What Makes a Remote First Company Great

When seeking out remote first companies, there are a few key characteristics to consider. These organizations typically excel in communication, culture, and flexibility. 

Here's what to look for:

1. Strong Remote Infrastructure

The best remote first companies have built robust digital ecosystems. They use secure platforms to manage work, communicate efficiently, and collaborate seamlessly across distances.

2. Clear Communication Practices

In a remote-first setup, clear communication is essential. The top companies ensure that their teams are well-connected, using tools and protocols that foster open and frequent communication, regardless of physical distance.

3. Inclusive Company Culture

Even without a central office, culture matters. A great remote first company invests in creating inclusive and engaging environments through virtual team-building activities, open dialogue, and cross-functional collaboration.

4. Flexibility

Flexibility is a cornerstone of remote work. Top companies recognize the importance of accommodating different time zones, schedules, and work-life balance, allowing employees to thrive on their own terms.

5. Detailed Onboarding and Training

Onboarding is crucial for remote first companies. Organizations that invest in comprehensive training programs ensure that new hires get up to speed quickly and feel supported in their roles from day one.

Top 6 Remote First Companies to Watch in 2026

As remote work continues to grow in popularity, certain companies are leading the charge with innovative approaches and solid remote infrastructures. Here are some of the best remote first companies to watch:

1. Lupa

Yes, that's us! At Lupa, we are dedicated to helping companies connect with top talent from LatAm. We know everything there is to know about hiring in the region, and our focus is on making the remote hiring process easy and efficient. We work closely with businesses to find the right professionals in areas like tech, finance, marketing, and more. 

We're here to guide you through every step of the recruitment process, ensuring a smooth experience for both companies and candidates. With our remote first approach, we seamlessly manage a distributed team of recruiters, making sure you find the perfect fit every time.

2. Zapier

Zapier, a company specializing in automation tools that connect different apps and services, has been remote-first since day one. Its workforce spans 17 time zones, emphasizing transparency, flexibility, and a culture that promotes work-life balance. By automating workflows, Zapier helps businesses streamline their operations while maintaining a fully distributed team.

3. GitLab

GitLab is a DevOps platform that has fully embraced this work model. It is known for its extensive documentation and open-source collaboration, setting a high standard for how distributed teams can work together effectively.

4. Buffer

Buffer, a social media management platform, is celebrated for its dedication to transparency and its employee-friendly policies. Buffer's team spans 15 countries, and the company fosters an environment where employees are trusted to manage their own schedules.

5. Automattic

The parent company of WordPress, Automattic, operates with a fully remote team spread across 94 countries. Automattic focuses on building a strong company culture through virtual events and team gatherings, even holding in-person workshops to strengthen team connections.

6. Hotjar

Hotjar, an analytics platform that provides insights into website user behavior, operates with a remote-first philosophy and employs a global team. With its flexible and inclusive work environment, employees are empowered to take ownership of their projects. Reflecting its diverse workforce, Hotjar offers a generous 40 days of paid leave each year, allowing employees to observe holidays and take time off as they choose.

These companies, along with many others, are demonstrating how fully remote models can create thriving, productive workforces. For job seekers, these organizations represent some of the best companies hiring remote in 2024.

How Lupa Helps You Hire the Best LatAm Talent

Lupa specializes in helping U.S. companies hire top-tier LatAm professionals for remote roles. The company provides expert recruitment services that ensure businesses find the perfect match for their needs.

Why U.S. Companies Are Looking to LatAm

       
  • Highly Skilled Professionals: LatAm is home to a rapidly growing pool of skilled workers in fields like technology, marketing, and finance.
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  • Cultural Alignment: LatAm professionals often have strong English skills and a good understanding of U.S. business practices, making collaboration smooth.
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  • Cost Savings: Hiring from LatAm offers U.S. companies significant cost savings while maintaining high-quality standards.

How Lupa Can Help

Lupa doesn't just help companies find candidates—it guides them through the entire hiring process, offering:

       
  • Expert advice on sourcing and recruiting the best talent.
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  • Thorough candidate vetting to ensure the right fit.
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  • Ongoing support after hiring to ensure success for both the business and the new hire.

Putting It All Together

Remote first companies aren't just shaping the future of work—they're proving that distributed teams can be more productive and creative than ever. Sure, companies with remote positions offer some flexibility, but remote first companies take it to another level. They're all-in on remote work. As more businesses make the switch to this model, finding the right talent is key. 

That's where remote first companies hiring top-notch talent stand out. At Lupa, we help U.S. companies connect with the best LatAm talent, making it easy to build a strong, globally distributed team.

Looking to dive into remote work or hire your next employee? Book a consultation with our experts. We've got you covered every step of the way.

By Joseph Burns
Founder

Joseph Burns is the Founder and CEO of Lupa, a company that helps clients hire exceptional talent from Latin America. With more than ten years of experience building teams in the US and Latin America, he combines product leadership at global companies with a strong understanding of nearshore hiring and remote work strategies.

Before starting Lupa, Joseph led product and engineering teams at Rappi, one of the biggest tech startups in Latin America. He built local teams from scratch in nine countries. He also worked at Meta and Capital One, where he focused on using data to make decisions and building products for many users.

Since starting Lupa, he has worked with over 300 clients around the world, hired more than 1,000 candidates, and helped reduce recruitment costs by about 60 percent. His clients include top startups and Fortune 500 companies like Rappi, Globant, Capital One, Google, and IBM.

Joseph is originally from Ohio and has lived in Brazil, Colombia, and Mexico. He speaks both English and Spanish and is passionate about connecting talent across borders and creating global opportunities for professionals in Latin America.

Areas of Expertise: Remote hiring and international team building, North America–Latin America recruiting dynamics, talent market insights and workforce strategy, global staffing models and compliance, and cost and efficiency optimization in hiring.

Testimonials

"Over the course of 2024, we successfully hired 9 exceptional team members through Lupa, spanning mid-level to senior roles. The quality of talent has been outstanding, and we’ve been able to achieve payroll cost savings while bringing great professionals onto our team. We're very happy with the consultation and attention they've provided us."

RaeAnn Daly
Vice President of Customer Success, Blazeo

“We needed to scale a new team quickly - with top talent. Lupa helped us build a great process, delivered great candidates quickly, and had impeccable service”

Phillip Gutheim
Head of Product, Rappi Bank

“With Lupa, we rebuilt our entire tech team in less than a month. We’re spending half as much on talent. Ten out of ten”

Dan Berzansky
CEO, Oneteam 360
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