Nearshore Software Development: A Smart Outsourcing Strategy

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Published on
December 3, 2024
Updated on
January 19, 2026
Joseph Burns
Founder

I help companies hire exceptional talent in Latin America. My journey took me from growing up in a small town in Ohio to building teams at Capital One, Meta, and eventually Rappi, for which I moved from Silicon Valley to Colombia and had to recruit a local tech team from scratch. That’s where I realized traditional recruiting was broken, and how much available potential there was in Latin American talent. Almost ten years later, I still work closely with Latin American professionals, both for my company and for clients. They know US business culture, speak great English, work in the same time zones, and bring strong skills and dedication at a better cost. We have helped companies like Rappi, Globant, Capital One, Google, and IBM build their teams with top talent from the region.

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Understand why nearshore software development is a strategic choice for businesses, some popular destinations, and tips for choosing the right partner.

Navigating the world of offshore outsourcing for software development can come with its own set of challenges, such as coordinating across different time zones and overcoming communication barriers. While this approach is often budget-friendly, it requires managing these complexities. On the other hand, opting for onshore solutions tends to be more straightforward but significantly more expensive.

But there’s another approach, if you’re looking for ways to boost your business’s efficiency without breaking the bank: nearshore software development. By partnering with neighboring countries, you can avoid the common pitfalls of other outsourcing models. Nearshoring offers geographical proximity, cultural similarities, and synchronized working hours, making for smoother and more cost-effective collaborations.

If you’re new to this concept, don’t worry—this guide will explain everything you need to know about nearshore software development, its benefits, and how to get started.

What is Nearshore Software Development?

Nearshore software development refers to outsourcing software projects to a neighboring country or one within close proximity. This model sits between onshore (within the same country) and offshore (distant countries) outsourcing. Nearshoring offers the benefits of geographical proximity, cultural similarity, and often, language compatibility, which facilitates better communication and collaboration.

Why Nearshoring is a Smart Outsourcing Strategy

Time Zone Alignment

One of the most significant advantages of nearshoring is the alignment of time zones. Working with teams in similar time zones promotes real-time collaboration, reduces the lag in communication, and enhances productivity. This is especially beneficial in agile development environments—such as startups—where continuous and quick feedback is essential.

Cultural and Language Affinity

Cultural similarities and language proficiency are crucial for smooth project execution. Nearshoring to lands with similar cultures and (or) high English proficiency, such as Latin American countries, minimizes the risks of miscommunication, aligns work ethics and business practices, and leads to a more cohesive and efficient working relationship.

Cost Efficiency

Nearshoring often proves to be more cost-effective than onshoring due to lower labor costs in neighboring countries. While slightly more expensive than offshoring, the higher quality of work, better communication, and reduced risks make nearshoring a valuable investment. Companies can save on operational costs without compromising on quality.

Popular Nearshore Destinations for US Employers

1. Mexico

Mexico is a top choice for nearshoring due to its proximity to the United States, its large pool of skilled developers, and strong educational institutions. The country's time zones overlap with those in the U.S., making collaboration seamless.

2. Costa Rica

Costa Rica is known for its high educational standards and excellent English proficiency. The country ranks well in global programming skill ratings, offers a stable business environment, and has a growing tech industry.

3. Colombia

Colombia has a rapidly growing tech sector with a significant number of engineering graduates annually. The country offers competitive rates and has made substantial investments in improving English proficiency. Companies like Rappi have highlighted Colombia's potential as a nearshore hub.

How to Choose a Nearshore Partner

Selecting the right nearshore software development partner is crucial to the success of your projects. It's not just about finding a team that can code—it's about finding a partner who understands your vision, aligns with your work culture, and communicates effectively. Here are some key factors to consider:

  • Technical skills and expertise: Ensure the team has the necessary technical skills and experience relevant to your project.
  • Communication processes: Evaluate their communication practices to ensure they can provide timely updates and maintain clear lines of communication.
  • Reputation and reviews: Look into the partner's reputation through client testimonials and case studies.
  • Cost and value: Assess their pricing model and ensure it provides good value for the quality of work offered.
  • Cultural fit: Make sure the partner's work culture aligns with your company's values and practices.

Putting It All Together

Nearshore software development strikes the perfect balance between cost efficiency and operational effectiveness by leveraging the talent right next door. Geographical proximity and cultural similarities mean you can find top-notch developers who fit seamlessly into your workflow. This approach not only speeds up project timelines but also ensures high-quality outcomes—without costing a fortune.

Lupa can help you find the perfect nearshore software development partners, ensuring you get the best match. Could your perfect match be closer than you think? We'd love to help you figure it out. Let's start here!

By Joseph Burns
Founder

Joseph Burns is the Founder and CEO of Lupa, a company that helps clients hire exceptional talent from Latin America. With more than ten years of experience building teams in the US and Latin America, he combines product leadership at global companies with a strong understanding of nearshore hiring and remote work strategies.

Before starting Lupa, Joseph led product and engineering teams at Rappi, one of the biggest tech startups in Latin America. He built local teams from scratch in nine countries. He also worked at Meta and Capital One, where he focused on using data to make decisions and building products for many users.

Since starting Lupa, he has worked with over 300 clients around the world, hired more than 1,000 candidates, and helped reduce recruitment costs by about 60 percent. His clients include top startups and Fortune 500 companies like Rappi, Globant, Capital One, Google, and IBM.

Joseph is originally from Ohio and has lived in Brazil, Colombia, and Mexico. He speaks both English and Spanish and is passionate about connecting talent across borders and creating global opportunities for professionals in Latin America.

Areas of Expertise: Remote hiring and international team building, North America–Latin America recruiting dynamics, talent market insights and workforce strategy, global staffing models and compliance, and cost and efficiency optimization in hiring.

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